Motor trade insurance
Vehicle Sales Insurance
cover for selling vehicles of any kind, with or without a site to sell them from
Motor trade cover for a business that sells vehicles, whatever they are and however they are sold. Whether you hold stock or broker sales for others changes which sections the policy actually needs.
- Cars, bikes, plant and caravans
- Online and brokered sales
- With or without premises
- FCA authorised and regulated
Quick answerVehicle sales cover is broader than car dealer cover. It suits anybody selling vehicles: motorcycles, plant, caravans, commercials, or cars sold entirely online with no site at all. The questions change depending on whether you hold the stock or simply arrange the sale. Tell us what you sell and how, and specialist UK brokers can come back with quotes.
Selling cars from a site? Our car dealer insurance page is written for that.
At a glance
Vehicle Sales, at a Glance
Six things that shape cover for a sales business.
- What you sell changes the terms
- Bikes, plant and cars differ
- Holding stock is the dividing line
- Brokers need far less
- Online sales still need storage
- The vehicles are somewhere
- Delivery is part of the job
- And needs covering
- Buyers may be anywhere
- Which raises delivery questions
- Storage decides the theft rating
- Even with no showroom
The basics
What a Sales Business Actually Needs Insured
The answer turns on one question: do the vehicles belong to you while they are being sold. If they do, you need stock cover. If they do not, you may need very little.
Stock in trade
Where you own what you sell.
Road risk
Moving and demonstrating vehicles.
Delivery
Getting the vehicle to the buyer.
Storage
Wherever the stock actually sits.
Liability
To buyers and to the public.
Trade description
What you sell, recorded accurately.
How it works
How Vehicle Sales Cover Is Actually Arranged
The process is short. What matters is describing the business accurately, because a motor trade quote is built on what you do rather than on what you own.
Who is in the business
Owners, staff and anyone driving.
What the trade is
Described honestly rather than broadly.
Describe the work
Sourcing, holding, advertising, delivering or brokering.
Weigh the quotes up
Price against limits and conditions.
What it covers
How Cover Changes With What You Sell
A motorcycle dealer, a plant seller and an online car trader all sit under the same heading and need noticeably different policies.
| Section | Where it sits | What to know |
|---|---|---|
| Driving vehicles in your charge | The core section | The reason a vehicle sales business needs trade cover at all |
| Liability to other road users | Every level | Injury and damage caused while driving |
| Fire and theft of those vehicles | From the middle level up | Subject to the security agreed |
| Damage to the vehicle driven | Comprehensive only | Repairs to a car in your charge |
| Liability to the public | A separate section | Customers on your premises |
| Tools and equipment | Combined policies | Usually with a single item limit |
| Business interruption | Combined policies | Loss of income after a covered event |
The trade description does the work. Selling caravans and selling excavators are not the same trade, and a description written around cars will not stretch to cover either.
What it leaves out
What a Sales Policy Leaves Out
Every policy has edges. On a vehicle sales business they fall in fairly predictable places, and none of them is a surprise once somebody has pointed them out.
Your own private car
Unless it has been declared on the policy.
Driving outside the trade use
Personal journeys need adding, not assuming.
The cost of putting work right
The repair itself sits with you.
Breakdown and wear
Ordinary deterioration is not damage.
Drivers who fall outside the terms
Age and licence conditions apply.
Vehicle types outside the trade description
Each category needs recording.
What you sell
Bikes, Plant, Caravans and Everything With Wheels
The category sold is as important as the volume, because each one brings its own storage, delivery and value questions.
Cars sold online
No site, stock in storage.
Motorcycles
High theft interest, low unit value.
Plant and machinery
Heavy, valuable, moved on transporters.
Caravans and motorhomes
Large items needing space.
Brokered sales
Arranging without holding stock.
Mixed sellers
More than one category.
Selling commercial vehicles? See van traders insurance.
Who it suits
Who Sells Vehicles Without a Forecourt
A growing part of the trade never displays anything. Stock sits in storage, buyers arrive through advertising, and the vehicle is delivered.
Online car sellers
Advertising and delivering.
Motorcycle traders
Often working from a unit.
Plant dealers
Machines rather than vehicles.
Sales brokers
Arranging sales for others.
Import specialists
Sourcing to order.
Auction resellers
Buying to move on quickly.
Moving vehicles for others? See vehicle delivery and collection insurance.
Holding stock or brokering
Owning What You Sell vs Arranging the Sale
These are two different businesses wearing the same name, and they need very different policies.
| Holding stock | Brokering | |
|---|---|---|
| Who owns the vehicle | You | The seller |
| Stock cover needed | Yes | No |
| Road risk needed | Yes | Usually, for movements |
| Main exposure | Stock value | Advice and arrangement |
Advising rather than selling? See professional indemnity insurance.
Cost
What Sets the Price on a Sales Business
What you sell, the stock values, where it is stored, turnover and the claims record. We do not print average premiums.
Why the category matters
Motorcycles, caravans and plant each carry their own theft profile and their own storage needs, and a policy written for cars prices none of them properly.
Why storage is the question without a site
An online seller has no showroom but still has vehicles somewhere, and that somewhere is what the theft rating is built on, whether it is a unit, a compound or a driveway.
What the quote is rated on
The main factors
- What is soldCars, bikes, plant or mixedBase
- Stock valueTotal held at any timeRate
- StorageUnit, compound or domesticRate
- TurnoverScale of the businessRate
- Claims recordRecent yearsAdjust
Record every category sold
Including the occasional one.
Secure the storage
Even without a showroom.
Declare delivery work
It is part of the trade.
The details
Four Things a Sales Business Should Confirm
These are the practical terms behind a vehicle sales business. They are easy to meet and easy to forget, which is exactly why they are worth listing.
Add drivers before they drive
Not after the first shift.
Keep to the security agreed
Especially where keys are kept.
Give an accurate turnover
Understating it is a disclosure problem.
List every vehicle category you sell
A car description will not cover bikes.
Quote checklist
What a Broker Asks of a Sales Business
A broker will ask for all of this. Gathering it first turns several phone calls into one.
The people in the business
Owners, employees and family helping out.
What the business does
Sourcing, holding, advertising, delivering or brokering.
The premises
Industrial unit, compound, storage yard or a domestic address.
Annual turnover
A realistic figure, not a hopeful one.
The level of cover
Road risk, or road risk and premises.
Claims history
Five years is usually asked for.
Comparing
Reading Two Quotes on the Sales Terms
Price is the easy part to compare. What follows is the rest of it, and it matters more.
Who is covered
- Named drivers or any eligible driver
- Age and experience limits
- Family members and part-time help
What is covered
- Road risk level offered
- Premises, stock and tools
- Liability limits carried
On this trade specifically
- Categories covered
- Delivery included
- Stock away from premises
Ask whether stock is covered away from your address. Online sellers often store elsewhere. Unfamiliar terms are explained in our plain English jargon guide.
Cutting costs
Bringing a Sales Premium Down Over Time
The levers are storage security, accurate categories, delivery discipline and a clean record. We publish no savings figures.
Store behind a gate
The main lever without a site.
Keep the description accurate
Only what you actually sell.
Use proper delivery arrangements
Rather than driving everything.
Review stock values
They move with the season.
Track valuable stock
Bikes and plant especially.
Compare every renewal
Non-car stock is priced inconsistently.
Glossary
Vehicle Sales Terms, Explained
The words that come up when selling is the business and the site is optional.
- Motor trade road risk
- The section that lets you drive vehicles that are not your own.
- Combined motor trade
- One policy covering the driving, the premises and the liabilities together.
- Trade plates
- Plates allowing an untaxed vehicle to be moved for business reasons.
- Stock vehicles
- Cars and vans held for resale, declared at a total value.
- In your charge
- The phrase describing a vehicle you are responsible for.
- Test drive cover
- Cover while a prospective buyer drives a vehicle.
- Products liability
- Cover for harm caused by work or parts after the job is finished.
- Employers liability
- Required cover where you employ anybody, with limited exceptions.
- Compulsory excess
- The part of every claim you pay, set by the insurer.
- Turnover
- What the business takes, and one of the main rating factors.
Why MyMoneyComparison.com
Why Vehicle Sellers Compare Through MyMoneyComparison.com
MyMoneyComparison.com is an FCA-authorised UK comparison service that introduces motor traders to specialist brokers. We do not sell insurance and we do not give advice: the broker you choose arranges the policy. Using us is free.
One form, one business
Describe the business once, instead of repeating yourself to each broker.
Advice given
We are an introducer, not a broker. We do not sell policies and we do not recommend one insurer or product over another. Read our editorial policy.
Authorised and regulated
MyMoneyComparison.com Ltd appears on the FCA register under FRN 916241.
Incorporated
A UK company since 2013. FCA authorisation is separate and later; the register carries its date.
FAQs
Vehicle Sales Insurance FAQs
Answers on selling online, brokering, motorcycles and plant, and selling without a site.
Can I get cover with no premises at all?
Yes, and plenty of sellers operate that way. The stock still has to be somewhere, so the storage arrangement replaces the showroom as the thing insurers ask about.
Do I need stock cover if I broker sales?
Usually not, because the vehicles are not yours. You are likely to need road risk for movements and liability cover for the advice and arrangement side, which is a much smaller policy.
Can I sell motorcycles and cars on one policy?
Generally yes, with both categories recorded. Motorcycles carry a different theft profile, so leaving them off a description written around cars is a gap rather than a detail.
Is plant and machinery covered under motor trade?
Sometimes, and sometimes it needs a plant policy instead. It depends on what the machines are and whether they are road registered, so describe them rather than calling them vehicles.
How is delivery to a buyer covered?
Under road risk where you drive it, or through a transporter arrangement where you do not. Either way it should be declared, because delivery is a real part of an online sales business.
Do I need premises cover for a storage unit?
If the stock sits there, yes. A rented unit full of vehicles is exactly what the stock and premises sections are for, even though nobody visits it.
Does selling to trade rather than the public change things?
It removes most of the consumer-facing liability but not the stock or road risk exposure. It is worth saying which you do, because it affects the products liability side.
Can I include a vehicle I am selling privately?
Only where it is genuinely part of the business. Putting a personal car through a trade policy to save money is the misuse insurers are watching for, and it undermines the whole policy.
Is motor trade cover really needed for a vehicle sales business?
Once you handle vehicles belonging to somebody else, yes. A private or ordinary business policy is not written for vehicles in your custody, and the gap only becomes visible at claim time.
Road risk or combined: which should I take?
Road risk if the work happens at the customer or on the road. Combined if you have premises worth protecting, stock on site or tools you could not replace quickly.
Can family members be covered to drive?
They can, where they are declared and meet the age and licence terms. Insurers expect to be told about anyone who drives, including people helping out at weekends.
Is there a minimum age for drivers?
Trade policies generally set one, and it is often higher than on a private policy. Younger drivers can usually be added, but the terms and the excess will reflect it.
Are vehicles covered while parked at the premises?
That depends on whether you have taken premises cover. Road risk is about driving; vehicles standing on site need the combined side of a policy to be properly protected.
Is key storage a condition?
Almost always. Insurers set out where keys must be kept and how, and a claim following keys left in or near a vehicle is the one most likely to be refused.
Do I need separate cover for trade plates?
They are usually covered within the trade policy rather than separately, but confirm it. Their use is also governed by rules of its own that sit alongside the insurance.
How long does it take to arrange?
Usually a day or less once the information is complete. Having the driver details, the turnover figure and the claims history ready before you start is what turns a week of messages into a single conversation with a broker.
Ready when you are
Get the Sales Side Covered
Tell us what you sell and how. Specialist UK brokers can then come back with quotes. Free to use, with no obligation to buy.
- Cars, bikes, plant, caravans and commercials
- Free to use, no obligation
- FCA authorised and regulated
Free to use · No obligation · UK brokers
About this page
This page explains UK cover for vehicle sales businesses of every kind: selling online, brokering without holding stock, and dealing in vehicles that are not cars. It is general information rather than advice. Policies differ between insurers, so read your own documents and put the questions raised here to your insurer or broker.
How we approached this page
- Published UK motor trade policy summaries
- Online sales, brokerage arrangements and non-car stock
- Financial Ombudsman material on motor insurance complaints